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Workflow Editor Basics

Workflow Editor Basics

Basics of ActiveDEMAND: Editing Workflows

Overview (Video)

This video covers the basics of list building within ActiveDEMAND. You will learn:

Starting steps
Query context
Decision steps
Action steps
Linking Emails

The Details

Starting Steps

The starting step object is a trigger event that instantiates a workflow. The starting step always has a star in the header of the object:

Starting Object

There can only be one starting step in a workflow. The starting step cannot be deleted. Each starting step is a decision object (see below) and it has only one wire that leaves the object. The wire is green indicating the trigger occurred.

Connecting Wires

Starting steps cannot have incoming wires.



Decisions are objects that have one incoming wire and two outgoing wires. The decision object queries the contact currently being processed. If the query is true,

True Decision Connectors

The path along the green wire leaving the decision object is followed.

If the query is false

False Connector

The path along the red wire leaving the decision object is followed. Clicking on the wire will give you the option to delete the wire or change the path state true/false

Clicking the wire will allow you to edit the decision path:

Edit Path


Actions are objects that take a specific action at the time the step is reached. An action object can only have one incoming wire and one outgoing wire. The outgoing wire for actions is Green.

Editor Basics



Multi Select


Align/Distribute Elements

For more information, refer to:

Getting Started with Drip Campaigns in ActiveDEMAND (Video)
Workflow Starting Steps, Actions, and Decisions - Reference

Contact Data Drilldown

To get a better understanding of which contacts have passed through your workflow, enable the data layer in the workflow editor:

This will expose the data layer for the workflow.

Click on any of the data bubbles to see which contacts have passed through that workflow step for the given time range:

Updated on: 29/11/2022

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