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What is the default Google Analytics Event fields posted for a phone call?

What is the default Google Analytics Event fields posted for a phone call?




When a tracked number is called, and

What is the default Google Analytics Event fields posted for a phone call?


is checked in the Google integration settings, ActiveDEMAND posts an event to GA every time a tracked phone number is called.



Event Category: Phone

Event Action:

Event Label: from



you can override these values by creating a custom event

Posting Custom Events to Google Analytics

Updated on: 03/11/2022

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