Articles on: Integrations

Integrating ActiveDEMAND With Google Services (Includes GA4)

Google Services Integration

For those packages (Call Tracking, Small Business Marketer, Corporate Marketer, Agency Marketer) that support website integration, connecting ActiveDEMAND to Google Services will unlock several dashboard widgets.

Google Analytics GA4 Integration

ActiveDEMAND integrates easily and seamlessly with Google Analytics to deliver rich insight into online campaigns and conversions.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

Step 1: Connect Your Google Analytics GA4 Account

Log into your Google Analytics account here: If you do not have a Google Analytics account you can create one.

Once logged in, click Admin at the bottom right.
Go to Data Streams, click the one for your website
Copy the Measurement ID (G-XXXXXX...) to a notepad or word doc temporarily

At the same time on the same page, click on "Measurement Protocol API Secrets" near the bottom under "additional settings". Create a secret API, copy that too.

You will also need your Property ID. In Google Analytics, go to got to Admin > Select the GA4 property you want from the list > click "Property Settings" > on the right you'll see "**Property ID**"

In ActiveDEMAND go to <Administration, <Account Settings, <Integrations and scroll down to Google Integration
Paste your GA4 Measurement ID into the "Google Analytics Account ID for version 4"
Paste your "Google Analytics 4 property ID"
Paste your "Measurement API Secret for Google Analytics version 4"
Save Account

Step 2: Authorise Google Analytics:

In your ActiveDEMAND Account, go to <Administration, <Account Settings and scroll to Third Party Applications
Click the Add Application Button
Select "Google" from the drop down list
Enter your Google email address in the email address field. The email address must have full access to the Google Analytics account you are trying to authenticate.
Click the icon under the "Authenticated" heading

Select the google account that corresponds to the Google Email address you typed in Step 3

Note: The user email you authenticate with Google should have full administration permissions in your Google analytics account.

Google Ads (AdWords) Integration

Google Ads reporting is a service offered by Google that generates detailed statistics about your ongoing Google paid advertising.

Authenticate your Google account as per the previous section of this article
Log into you your Google Ads account
Your Customer ID will be at the top corner of any Ads page, near your email address. Do not use your MCC ID, this must be the Customer Ads Account ID.

ValueTrack Parameters

As Google has now restricted what data is given publicly on ad clicks, you will need to use ValueTrack parameters to communicate your ad data to ActiveDEMAND.

Here is an article on setting up value track parameters in google Ads How Do I use ValueTrack Parameters in ActiveDEMAND?

As there is no restriction on the labels used when setting up the parameters, you need to tell ActiveDEMAND which labels you are using for your parameters in Ads. In your account settings (Administration-Account Settings) you can specify the ValueTrack parameter labels you have used in your Ads Account.

Note: We recommend setting up Google Analytics Goals and linking them to Google Adwords. Learn More

Updated on: 22/10/2023

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