How do I use Dynamic Fields to Manage Brand Colours?

ActiveDEMAND associates codes to every colour within a specific brand in an ActiveDEMAND account.
What this means is when creating email and landing pages, instead of hard-coding a specific colour for an element (i.e. style=”color: #ff5525;”), a Dynamic Field can be used instead.
When the Dynamic Field is used, the colour associated with the Dynamic Field will be pulled from the associated brand.

Examples

style="background-color: %BRAND.BRAND_COLOR%;">
p {border: 5px solid %BRAND.BRAND_ACCENT_COLOR%;}


Available Dynamic Fields

Field	Dynamic Tag
Background colour:	%BRAND.BACKGROUND_COLOR%
Background colour of the box in a boxed layout	%BRAND.BOXED_BACKGROUND_COLOR%
Base font	%BRAND.FONT_FAMILY%
Base font colour	%BRAND.BASE_FONT_COLOR%
Banner/button/headers/dressings color	%BRAND.BRAND_COLOR%
Banner/button gradient	%BRAND.GRADIENT_TYPE%
Gradient 2 colour	%BRAND.BRAND_ACCENT_COLOR%
Banner/button/headers/dressing font color	%BRAND.BRAND_TEXT_COLOR%
Link colour	%BRAND.LINK_COLOR%
Link hover colour	%BRAND.LINK_HOVER_COLOR%
Heading h1, h2, colour	%BRAND.TEXT_ACCENT_COLOR%
Header font	%BRAND.HEADER_FONT_FAMILY%
Footer background colour	%BRAND.FOOTER_BACKGROUND_COLOR%
Footer background gradient	%BRAND.FOOTER_GRADIENT_TYPE%
Footer text colour	%BRAND.FOOTER_TEXT_COLOR%
Gradient of the banner	%BRAND.BANNER_GRADIENT_VALUE%
Gradient of the footer	%BRAND.FOOTER_GRADIENT_VALUE%

Updated on: 16/10/2022