Using the ActiveDEMAND Email address / Phone number validation data service

Using the ActiveDEMAND Email address / Phone number validation data service

Validating Contact Information

To ensure your contact database is accurate, we recommend using the ActiveDEMAND data Validation data services. This data service reviews email addresses and/or phone numbers and classifies the email address/phone number based on the usability/validity of the attribute. Sending to an invalid email address will immediately unsubscribe the contact record. The validation service will use data enrichment credits on the attributes it processes. There is a per attribute charge for validation.

You have several options to perform contact information validation.

Validate Bulk Contact action: on the all contact screen you can choose multiple contacts and perform a bulk edit action.

Validate Workflow Action: Insert the Validate Contact Information workflow action into any workflow. This will perform the configured validation actions on the configured email/phone attributes (and perform the appropriate actions)

Validate Schedule Hygiene Task: Contact Validation is an option in the Contact Data Hygiene Scheduler

Validate Form Element

Email Address Validation

It is important to ensure your email addresses are good before you send emails. Bounces will have a negative impact on your sending reputation. An email address, once validated, will have a validation icon applied to the email address.

An email address will be classified as either:


Score: This number from 0 to 1 represents the likelihood the email address is valid, expressed as a percentage. So for instance, a score of 0.96 could be interpreted as a 96% likelihood the email is valid.

Verdict: This field will contain one of three categories: “Valid”, “Risky”, or “Invalid”. These are generic classifications based off of the detailed results.

Emails that have a classification of valid will have a high Score and hence a high probability of validity and deliverability.

Risky Emails
These email addresses will have a lower score and have suspected bounces and hence may have a negative impact on your sending reputation.

Invalid Emails
The email addresses will bounce and may have a negative impact on your sending reputation. The probability of a hard bounce is very high with these email addresses

Configuring Email Validation Actions

If you use the Form Field email validation option, there are no options. If the email is invalid, the user is asked to enter a valid email address. There is no data enrichment cred charge for form field validation.

For all other email validation activities, there are options you can have automatically performed on invalid or risky email addresses.

Phone Number Validation

For all countries, except Canada, phone validation will not only determine the validity of a phone number, it will also determine what type a number it is. If the number is a mobile number, it will support receiving text messages. Phone validation is a data service that will use enrichment credits to perform the action. The only exception is if you use the Form Field validation option. Form field validation does not cost data credits.


Is valid
Phone type: type of mobile will accept text messages


Configuring Phone Validation Actions

Similar to Email validation, there are actions that can be taken on invalid phone numbers.

Validation Queries

There are several validation related queries for contacts that can be used.

Dynamic Terms

You can reference an in process contact's validation information using dynamic terms:


Updated on: 25/01/2024

Was this article helpful?

Share your feedback


Thank you!